Over 90 companies, including HP, Accenture, Cisco, and Dell, have signed up to a collective Tech Talent Charter, which aims to promote greater gender diversity in the UK’s tech workforce. The charter, which has also received funding from the British government, pledges to bring companies together to address the industry’s diversity problem—only 17% of tech and telecom workers in Britain are women.

To that end, charter members promise to make tangible changes in how they recruit, retrain, and retain women, by liaising with other firms and getting help from non-profit organizations like Code First Girls.

One simple but effective way to attract more women to tech jobs is to change the language in job ads (pdf). (For more, click here.)

The language used in vacancy announcements can make a huge difference in who ends up in the candidate pool for any given job. What have you seen done to help ensure that the vacancy announcement is a help, not a hindrance, to finding the best quality employees for your agency?